Webinar: “Let’s Be REEL” with Scott Drey & Hayet Rida from Meta – Thursday, September 22, 2022

Let’s be Reel, Instagram Reels can feel like the ONLY WAY TO GROW ON THE PLATFORM!

Without a doubt they’re effective, but how do you stay authentic as a content creator when there’s multiple factors you must consider?

• Will my Reel get views?
• Do I have to use trending audio?
• Should I follow the most popular trends or create original content?
• And what if they don’t perform well?​

Let’s be clear, Reels are great, but they can also make us feel like we’re not doing enough and compare ourselves to others.

Join Meta and Black Travel Alliance as we get real about ‘’Reels” and find solutions so that you, the creator, feel confident, supported, and successful.

SPEAKERS:

​@hayet.rida​ Hayet Rida is a proud career multi-hyphenate. By day she is a creative strategist at Meta, working primarily on Travel and Restaurant businesses. By night and all the hours in between, she is a creative Influencer with seven years of experience working across fashion, beauty, finance, travel, and lifestyle brands. Her unique approach to content creation is driven by a deep understanding of audience needs, platform knowledge, and a deep connection with her audience of over 120,000 followers.​ ​ ​@scottdrey​ Scott Drey is an experienced, award-winning Creative Director at Meta’s Creative Shop. He leads the Travel and Entertainment verticals in North America and strives to push what’s possible across the platform. Over the past seven years, Scott and his team have created innovative work in partnership with some of the biggest Travel, Entertainment, and Ecomm clients, notably delivering award-winning work for Airbnb by launching Experiences as a first-of-its-kind LIVE interactive event. Before Meta, he spent 15 years in the Agency world in Chicago and San Francisco and was the Group Creative Director at Yelp. In his free time, he illustrates food cartoons on his Instagram handle @notesbydrey. Give it a follow.

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