Black
Travel
Alliance

Creating Opportunities, Amplifying Voices, Holding the Industry Accountable

Alliance.
Amplification.
Accountability.

About Black Travel Alliance

The Black Travel Alliance (BTA) is a professional organization dedicated to ensuring that Black voices are seen, heard, and valued across the global travel industry. Founded in 2020, BTA exists to support Black travel professionals—especially content creators—by providing community, resources, and advocacy. 

Vision:
To create a world where Black people are unapologetically represented, celebrated, and empowered throughout the travel space.

Mission:
To amplify Black voices and talent in the travel industry through strategic partnerships, advocacy, education, and research—pushing for measurable change across marketing and corporate leadership.

Our Story

In the wake of social unrest from George Floyd’s publicized murder and pronouncements of “Black Lives Matter” support by destination management organizations and travel brands, a group of Black Travel Content Creators from across the globe formed the Black Travel Alliance (BTA) in June 2020. The main objective of the alliance is to hold travel brands accountable and advocate for meaningful representation of Black voices across the travel industry.

BLACK TRAVEL IS NOT A MONOLITH

Our members represent 62 travel niches. From luxury, birding, property, art, military, battlefield, weddings, Gen-Z, to responsible agrotourism, and many more!

What we do every day

Our Mission

The mission of the Black Travel Alliance is to support Black content creators around the world and increase their representation in the travel industry, including but not limited to employment, conferences, and media.

What we want to accomplish

Our Vision

With our three pillars of alliance, amplification, and accountability, we strive to create a world where Black people are supported and accurately represented in the travel industry.

Empowering Black Creators. Cultivating Connection. Sparking Creative Excellence.

Join us today and become a part of something special!

Recent BLOG posts

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Highlighting opportunities with organizations that value diversity, equity, and inclusion in the travel industry. Browse current openings and discover roles that help shape a more inclusive future in travel.