#PullupForTravel Social Media Campaign

The #PullUpForTravel campaign announced alongside the organization’s launch on June 16th, 2020, requested travel brands and organizations publicly share 2019 KPIs on Black representation in their companies and activities in five major areas: employment, conferences & tradeshows, paid advertising/marketing campaigns, press, and philanthropy.

KPIs

Reported KPIs shared on social media by travel brands and destinations

Campaign Report Press Release

Lack of Diversity In The Travel Industry Highlighted From Black Travel Alliance #PullUpForTravel Campaign Report

#PullUpForTravel Campaign Summary

Read and download the #PullUpForTravel Campaign Summary

#PullUpForTravel Full Report

Read and download the #PullUpForTravel Full Report 

Case Studies

Case Studies as a result of the Campaign