Black Travel Alliance Research Committee

The Black Travel Alliance Research Committee which includes five current members of the board is responsible for undertaking quantitative (data-driven) and qualitative (unstructured and non-numerical data) research projects. Internally, this involves creating and analyzing results from member surveys. Externally, this involves working with market research firms or other organizations to conduct consumer, historical, or other research on Black travelers, destination management organizations, and travel brands.

Current projects include:

History Of Black Travel in partnership with Tourism RESET

HistoryOfBackTravel.com

The Black Traveler Study in partnership with MMGY Global

MMGY The Black Traveler

#PullupForTravel Social Media Campaign

The #PullUpForTravel campaign announced alongside the organization’s launch on June 16th, 2020, requested travel brands and organizations publicly share 2019 KPIs on Black representation in their companies and activities in five major areas: employment, conferences & tradeshows, paid advertising/marketing campaigns, press, and philanthropy.

#Pullupfortravel Campaign Report

 

Again, the work being done by the Black Travel Alliance Research Committee is undertaken by six members of the board. You can read all about them via the Research Committee Members page.

Get in touch with the Black Travel Alliance Research Committee via research@blacktravelalliance.org.

Black Travel Alliance Research Committee

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