#PullUpForTravel2021 Case Studies

Black Travel Alliance Industry Scorecard

Thank you for submitting data for your DMO or travel brand so we can measure travel industry KPIs in six key areas – employment, conferences, and trade shows, paid promotion, press/media activities, philanthropy, and vendor engagement.

Beyond these data points, we would love to hear about specific initiatives your organization has undertaken to increase diversity, specifically for Black people in the travel industry. Thus in the space below, please outline any major initiatives your organization has undertaken in the past 12 months.  Also, provide guidance on any programs you plan to undertake in the next 12 months. Essentially, sharing your good news stories!

Q2. Does your organization have plans to launch any new diversity initiatives during the next 12 months, specifically focused on increasing Black representation in the travel industry?
Please provide your permission for use of the case study information you have provided here by checking the box below and providing your contact information.
As a token of our gratitude, we would like to provide you with a summary report of the findings from the Black Travel Alliance Benchmark Study. You should receive your copy of the report once completed.


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