Canopy by Hilton Partnership

Black Travel Alliance has partnered with Hilton Hotels Worldwide’s lifestyle brand Canopy by Hilton as part of a Black History Month staycation campaign in Atlanta, Georgia; Charlotte, North Carolina, and Memphis, Tennessee. The partnership highlights Hilton’s commitment to amplifying the voices of Black travel content creators.

Courtesy of Hilton – Canopy Charlotte SouthPark

Canopy by Hilton properties offer a local experience with a boutique hotel feel. Along with all the regular hotel amenities, every space is accented with local art and furnishings inspired by the neighborhood. The staff will help you make the most out of travel by helping you to live like a local and connecting you to the best food, music, fitness, art, and culture in the neighborhood.

Canopy by Hilton has many U.S. locations including Washington D.C.; Portland, OR; Dallas, TX; Austin, TX; Atlanta, GA; Minneapolis, MN; Columbus, OH; Ithaca, NY; West Palm Beach, FL; Charlotte, NC; Tempe, AZ; Scottdale, AZ; Philadelphia, PA; Jersey City, NJ; Grand Rapids, MI; Memphis, TN, and Baltimore, MD. The brand is growing its global footprint in 2021 by opening properties in Sao Paulo, Brazil; Paris, France; London, United Kingdom, and Madrid, Spain.

Learn More about Canopy by Hilton.

Project Details

During Black History Month (February 2021), four Black content creators will be staying at three Canopy by Hilton properties in the United States. These properties are located in:

• Atlanta, GA – Canopy By Hilton Atlanta Midtown
  • 1414 West Peachtree Street Atlanta, Georgia 30309, USA
  • #CanopyAtlantaMidtown
  • Instagram
  • Facebook
• Charlotte, NC – Canopy by Hilton Charlotte Southpark, NC Hotel
  • 4905 Barclay Downs Drive Charlotte, North Carolina 28210, USA
  • Instagram
  • Facebook
• Memphis, TN – Canopy by Hilton Memphis Downtown
  • 164 Union Avenue Memphis, Tennessee 38103, USA
  • Instagram
  • Facebook

Project Objective

• Grow awareness for the Canopy brand with a view to generating Staycations
• Showcase areas of the hotel neighborhoods that are rich in Black history
• Share the beautiful places, exciting attractions, and mouthwatering food
  that inspire travelers to visit Atlanta, Charlotte, and Memphis and stay at a Canopy by Hilton property.

Participants

You can follow the project by visiting the social media accounts of the Black Content Creators involved:

• Drea Evans (Canopy by Hilton Charlotte Southpark, NC Hotel) – Beautiful Drea
• Tomiko Harvey (Canopy by Hilton Memphis Downtown) – Tomiko Harvey of Passportsandgrub
• Vonette Stewart (Canopy by Hilton Atlanta Midtown) – Vmarie
• Nadeen White (Canopy by Hilton Atlanta Midtown) – The Sophisticated Life
• Xavier Owona – Black Voyageurs

Hashtags

• #CanopybyHilton
• #CanopyPartner
• #CanopyAtlantaMidtown