Meet the Advisory Board
Cecelia ‘CeCe’ Adjei
Brand & Cultural Marketing StrategistCecelia is an experienced brand and marketing expert, cultural consultant, and public speaker. She has experience working with brands across culture, lifestyle, and entertainment verticals to deliver strategies, programs, and end-to-end campaigns.
Currently based in Accra, Ghana, Cecelia works to support the development of brands on the African continent through delivering informed strategies and impactful campaigns. Applying her skills across popular cultural partnerships and global marketing campaigns, Cecelia has worked with some great brands so far such as Google Travel team, Cape Town Tourism, FREE THE YOUTH, THIIIRD magazine, SportsDirect, Translate Culture, Just Jaz, and Trippin World. She also acts as a bridge for brands that are keen to understand the business landscape in Africa.
Prior to this, during her role as Global Brand Partnerships Manager at VisitBritain/ VisitEngland, she was responsible for strategic planning, delivering the new brand proposition, and leading on developing international marketing campaigns. Brands she has worked with include Premier League, Universal Pictures, Aston Martin, SuperSports, Google, Facebook, LadBible Group, Warner Bros, Channel 4, British Fashion Council, to name a few.
Her honors include being recognized as one of the Top 15 BAME Women in Travel. Cecelia also provides mentorship and lends her expertise on panel discussions worldwide.
Jason Dunn, Sr.
GVP Diversity Sales & Inclusion at Cincinnati USA Convention & Visitors BureauJason Dunn has been a change-maker in Cincinnati and within the national hospitality industry for almost two decades, with a drive to redefine how the industry thinks about multicultural and diversity meetings and their impact on the destinations. Since joining the CVB in 2004, Jason has led efforts to deliver significant new convention business and forged inroads with the national multicultural & diverse meetings market. During his tenure, the number of multicultural /diverse meetings in Cincinnati has represented more than one-third of all CVB new business from 2008-18, with a direct visitor spend of $200 million. Jason brings deep perspective and a successful track record in connecting communities of all backgrounds to Cincinnati.
As the first supplier to be elected chairman of the National Coalition of Black Meeting Professionals (NCBMP), Dunn has found intersections between his role as GVP in Cincinnati and Chairman of NCBMP. Under Dunn’s leadership, the partnership with global industry organizations including Meetings Professional International, Destination International, Events Industry Council, MMGY Global, Black Travel Alliance & Connect Meetings will provide an equitable exchange/introducing of professional development through educational opportunities and relevant research. The partnerships focused on unifying the MICE industry in a comprehensive way, by leading with data and mutual access to untapped resources.
Dunn has led the first-ever International Travel report, which highlights the significance of the Black Traveler and the hospitality industry’s first equity assessment report, set to be presented in 2022. Dunn has served as chair of the Southwest Ohio Regional Transit Authority, where he helped the organization improve access to jobs, broaden benefits to employees and increase accountability and enhance planning. Through his leadership and bold vision, a ballot initiative was put in place in 2020 which invested one billion dollars to improve the regional transit system and infrastructure. Dunn is the current chair of Greater Cincinnati Northern Kentucky African American Chamber of Commerce, which is the largest African American chamber in the Midwest and led the development of the first economic study of Black Businesses in the nation; recipient of the 2017 Outstanding Directors Award by the Cincinnati Business Courier; chair of the Cincinnati Police Foundation, Graduate of Leadership Cincinnati Class 39, Member of Omega Psi Phi, Inc, Prince Hall Mason and the Urban League’s African American Leadership Development Program Class 20.
Among his industry leadership roles, Jason has served as the co-chair of the 107th NAACP National Convention Blue Ribbon Committee; Current Events Industry Councils Co-Chair of the Global Equity Taskforce; named by Biz Bash as one of the 500 most influential hospitality professionals in the world; Top 25 Influencer by North Star Magazine; Top 20 Trendsetter by Meetings Today Magazine; a “40 under 40” young industry leader by Mass Transit Magazine and Connect and Rejuvenate magazines and Cincinnati Business Courier. Dunn was tapped as a member of Leadership Cincinnati (Class 39) and co-created the annual Cincinnati Moon Festival event in collaboration with the Greater Cincinnati Chinese Cultural Exchange Association.
Danny Guerrero
Travel Industry Leader & Brand StrategistDanny Guerrero, a 20+ year passionate industry veteran is a trailblazer and force for good in the travel, tourism and hospitality industries. Danny’s efforts have activated crucial conversations and actions with travel brands to better reflect underrepresented needs and shifts in culture in brand marketing and communications. His passion stems from his career-long observations around the lack of representation he has personally experienced as a first-generation Mexican-American business professional in the travel industry.
Danny has championed industry-wide groundbreaking research supported by prolific travel brands such as Hilton, Choice Hotels International, Tripadvisor, NYC & Company, and the Los Angeles Tourism and Convention Board on Black and Hispanic travelers, revealing these two segments alone represent nearly 30% of all U.S. travel spend, reaching a travel spend in excess of $280M on travel annually. His work has led to the bestowing of grants and funds to Black and diversity in travel organizations in excess of $100,000 to help empower underrepresented voices in travel marketing.
He has been at the helm of multiple award-winning brand marketing and communications programs for destinations, hospitality, and travel brands on nearly every continent. Danny has spent nearly 10 years of his career building and leading agency teams at two well-respected firms, MMGY Global and DCI, and another decade in destination marketing organization and in-house roles in hotel management and tour operator marketing. His career portfolio includes travel marketing, research, and public relations leadership for Visit California, Viceroy Hotel Group, Hilton, Sensei Retreats, Fiji Airways, Turismo Chile, The Travel Corporation, Visit West Hollywood, Los Cabos, Tourism Board, Sonoma County Tourism, Destination Cleveland, to name a few.
Danny is a frequent guest speaker at travel and tourism industry conferences where he advocates for underrepresented travelers and illuminates how shifting demographics, travel sentiment, and culture represent opportunities for the travel industry. The recipient of the ‘Outstanding Contribution Award’ granted by the World Travel and Tourism Council for his work advancing diversity and equity in the industry in 2021, and the Chairman’s Award granted by the National Association of Black Meeting Professionals while at MMGY.
He is dedicated to advocating for underrepresented travelers and promoting travel as a career path for diverse youth and volunteers with the Hispanic Scholarship Fund, INROADS (and Mrs. Obando’s 8th-grade class).
Danny graduated with a B.A. in Political Science and Marketing from the University of California, Riverside with Chancellor’s Honors. Early in his career Danny served as an intern for President Bill Clinton serving in the White House Visitors Office and was an INROADS career intern at the San Diego Tourism Authority from the age of 18. Danny and his husband Jaime reside in Los Angeles, California.
Anders Lindström
Head of PR and Communications, the Americas at Hurtigruten ExpeditionsFor over a decade, Anders Lindström has championed and advocated for diversity and inclusion across four travel brands.
In 2010, Anders conceived and implemented the ‘Love is in the Air’ LGBTQ+ campaign for SAS Scandinavian Airlines, one of the industry’s most successful global social media initiatives. The multi-award-winning and multi-faceted project became SAS’ most covered, proactive news item in its history, unmatched even today.
A few years later Anders landed at Norwegian Air, where he developed and spearheaded diversity in travel coverage across the globe. Two of the most impactful initiatives included the first-ever airline-hosted press trip specifically targeting Black media members, which was to Stockholm, Sweden, followed by the carrier’s first-ever Asian American media trip shortly thereafter.
At the height of the COVID-19 pandemic in New York City in April 2020, Anders launched a non-profit, Project Wingman USA, mobilizing furloughed airline crew to support frontline medical staff in pop-up lounges in not-for-profit hospitals (2020). Later that year, he was a ‘Making a Difference Award’ recipient by The Points Guy for Project Wingman.
In his current role at the world’s leading expedition cruise company, Hurtigruten Expeditions, Anders will launch another industry first, in 2022: an Advisory Board that aims to elevate Black travelers within the adventure travel space and expand their visibility across the whole of the cruise industry.
Swedish by birth, Anders now calls New York City home, although he spends a vast amount of time traveling ‚both for work and pleasure, with the constant goal of visiting at least three new countries every year. Anders has visited almost 80 countries across all continents, including some of his favorites: Rwanda, Papua New Guinea, Australia, Nicaragua, Madagascar, Botswana, Myanmar, Ecuador, and Italy, to name a few.
Kelley Louise
Founder & Executive Director at Impact Travel AllianceA travel entrepreneur passionate about storytelling and sustainability, Kelley is
the founder of Impact Travel Alliance, the world’s largest community for socially
and eco-conscious travelers. She is also the Head of Content Marketing at
Fora, a new startup reimagining the travel advisor industry with fresh eyes.
A leader in sustainable tourism, Kelley is currently serving as one of 30 global
leaders on the World Economic Forum’s Global Futures Council on Sustainable
Travel and as an advisor to the Future of Tourism Coalition.
Kelley has been noted as one of the Top 100 Female Founders by Travel Massive.
She has presented at the United Nations, Skift’s Design the Future, the Women in Travel Summit (WITS), and has been interviewed by press including the New York Times, Fast Company, National Geographic, Refinery29, CNN Travel,
Sustainable Brands and Mashable.
Kelley has a bachelor’s degree in Media & Culture from The New School. She is based in Brooklyn, New York.
Beth Santos
Founder and CEO at WanderfulBeth Santos is founder and CEO of Wanderful, a global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Wanderful reaches over 45,000 women each year through a thriving online membership network, local chapter events in 50 cities, global summits, and small group trips.
In 2014, Wanderful launched the WITS Travel Creator + Brand Summit, a leading event for women and gender diverse travel creators and industry hosted on two continents each year listed by Forbes as one of the top inspiring events for women to attend. Wanderful is also the creator of the annual Bessie Awards to honor women of impact in travel, as well as the first major outdoor festival for women travelers, Wanderfest. Wanderful has been recognized in Business Insider, Yahoo!, The Chicago Tribune, Lonely Planet, Matador Network, and Skift, among other publications.
Beth is both a Tory Burch Fellow as well as a Zell Fellow, and has been named one of 17 changemakers shaping the future of the travel industry by Business Insider, and one of 10 people shaping the future of Boston by Timeout. In 2014, she was named a top 100 travel blogger in the USA and invited to the White House under the Obama Administration.
She was the co-founder of #AtTheTable, a national movement to support female founders. Today, Beth is an acclaimed thought leader, consultant for travel brands and destination marketing organizations, and keynote speaker who has collaborated with organizations such as Tripadvisor, the Girl Scouts of the USA, and the Travel & Adventure Show. She is one of three co-owners of Ula Cafe, an inspired cafe and community hub in her Boston neighborhood of Jamaica Plain.
Beth is a graduate of the Kellogg School of Management and Wellesley College and lives in Boston with her husband and two daughters.
Eulanda Shead Osagiede
Co-founder at HDYTIEulanda Shead Osagiede is an award-winning content creator, TV presenter, and DEI marketing consultant. She has over 18 years of experience working in the education, travel and media sectors. Her roles have ranged from journalist, brand marketing consultant, creative lead, co-founder of HDYTI, to workshop facilitator–working with brands like Google, Pinterest, Cathay Pacific, Etihad, TripAdvisor, Visit Britain, and others.
Eulanda has been featured in a number of high-profile publications like Conde Nast Traveler, National Geographic, BBC, Harpers, Matador Network, ESSENCE, Bloomberg, iNews, CULTURS, The Drum, and Forbes.
She’s a 2021 Black British Business Award nominee, and she’s been recognised as one of 15 BAME High Fliers in the Travel Industry by WTM London. She’s also a finalist for the She’s Wanderful 2022 Bessie Award’s Creator of the Year.
Most recently, Eulanda finished filming season two of The Three Drinkers in Ireland for Amazon Prime, premiering in March 2022.
As a highly skilled orator and thought leader, she’s spoken on and promoted DEI in travel on the stages of events for brands like TEDx, Lonely Planet, Facebook, Avian, GFTC, R&R Forum, BAME Women in Travel CIC, WTM London, FAA, Traverse, Eco-Hotel Summit, She’s Wanderful, and more.